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Wellness Programs from Medical Insurance Carriers

By April 4, 2023No Comments

Depending upon your medical insurance carrier, you may have access to wellness programs. A wellness program can excite, motivate and incentivize you to make healthier decisions and take real action when it comes to taking care of your physical and mental health.

Here is a list of carriers we work with and their programs:


UHC’s wellness program is a platform called Rally. It offers a variety of programs around incentivized walking, motion engagement, smoking cessation, and health management.


Aetna Wellbeing Essentials offers over 70 health and wellness programs under a wide variety of categories, including women’s health care, personal health care, and wellness training. Consultants use a “proprietary culture of well-being” tool to find gaps and opportunities in a company’s approach to promoting health and wellness. This tool analyzes a company’s culture using the six dimensions of wellness, integrating health initiatives with business objectives, analyzing program effectiveness over time, and assisting in implementing an evidence-based approach. A unique offering from Aetna’s wellness program allows employees to work with a lifestyle coach. Employees can receive personalized one-on-one phone coaching. Additionally, members can opt for group or self-paced digital coaching to support accountability and to track progress.


Cigna offers a variety of wellness programs for companies touching on five key areas: physical, emotional, environmental, social, and financial. Employers looking to include a wellness program in their healthcare offerings to employees can be paired with a Cigna Engagement Consultant. The consultant will help the employer analyze the needs of their employees to decide which areas need focus. Some additional offerings of the program include working with a health engagement consultant, employee assistance programs (EAPs), and a Healthy Rewards Program.


Humana’s wellness program offerings focus more heavily on physical health than the companies listed above. Their Go365 service main offerings include: biometric screenings, healthy life coaching, and an engagement resource hub. The engagement resource hub helps increase employee participation by providing a self-service portal that includes resources to plan, promote, and implement worksite wellness initiatives.

BlueCross BlueShield

Blue Cross Blue Shield offers a wellness program through their platform called Blue365. They offer discounts on brand name products and services, including online mental health. In addition, BCBS’s Well on Target offers personalized tools and resources to help you with your journey, whether you’re just starting or need assistance continuing.

How do you get started? First, contact your Human Resources department or check your open enrollment documentation. You can also visit your insurance website for links to these programs. Many of these programs have apps or integrations into the insurance provider’s app for your convenience.